KB Advertisements Are Revised And Teenage Perception Of Early Marriage (Correlational Study Of KB Ads Shireen Sungkar And Teuku Wisnu On Television On Teenage Perceptions Of Early Marriage In Students In Gajah Mada Padang High School And Teenagers Dropping Schools In Medan Labuhan District)

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The Impact of KB Advertisements on Teenage Perception of Early Marriage: A Correlational Study

Introduction

In recent years, the issue of early marriage among teenagers has become a pressing concern in many societies. The influence of family planning advertisements (KB) on adolescent attitudes and views about marriage at an early age is a topic of great interest. This study aims to explore the impact of KB advertisements presented by Shireen Sungkar and Teuku Wisnu on television on teenage perceptions of early marriage. The study involved students from Gajah Mada High School in Padang Bulan and teenagers dropping out of school in Medan Labuhan District, with the aim of understanding the extent to which the advertisement could form adolescent perceptions about early marriage and what efforts could be made to reduce this phenomenon.

Theoretical Background

The theory of communication, advertisements, perceptions, and stimulus-organism-response (SO-R) models provides the basis for this research. These theories help explain the relationship between family planning advertisements and teenage views. The SO-R model, in particular, suggests that the relationship between the stimulus (advertisement) and the response (adolescent perception) is influenced by the organism (adolescent's cognitive and emotional processes). This study uses a correlational method to analyze the relationship between family planning advertisements and adolescent perceptions, involving 430 people as populations consisting of teenagers in class X, XI, XII in Gajah Mada High School and teenagers dropping out of school in Medan Labuhan District. From this population, the samples taken amounted to 86 people using proportional stratification techniques.

Methodology

The data analysis was carried out using the Spearman rank formula through the SPSS 13.0 program, which succeeded in revealing the value of the correlation coefficient of 0.609 from teenagers in Gajah Mada High School and 0.482 from adolescents in Medan Labuhan District, with a significance level of 0.01. These results indicate that there is a significant relationship between family planning advertisements and adolescent perceptions about marriage at an early age.

Results

The findings of this study provide an interesting picture of the role of family planning advertisements in shaping teenage views about early marriage. Advertisements displayed on television, especially with recognized public figures such as Shireen Sungkar and Teuku Wisnu, can be an effective means of delivering messages about the importance of delaying marriage and considering education as a priority. The results of this study suggest that family planning advertising affects 37% of adolescent perceptions of early marriage, while the other 63% are influenced by external factors that are not measurable in this study. Meanwhile, the result of 0.482 for teenagers dropped out of school showed a similar relationship, where 23.3% of their perceptions were influenced by KB advertisements and 76.8% by other factors.

Discussion

The findings of this study have several implications for the development of family planning programs and the reduction of early marriage among teenagers. Firstly, the study highlights the importance of using recognized public figures in family planning advertisements to deliver messages about the importance of delaying marriage and considering education as a priority. Secondly, the study emphasizes the need for collaboration between the media, educational institutions, and families to create a conducive environment for adolescents in making good decisions related to marriage and their future. Finally, the study suggests that family planning programs should be integrated in ways that support positive developments for adolescents, such as education and social interaction.

Conclusion

In conclusion, this study provides evidence of the impact of KB advertisements on teenage perception of early marriage. The findings of this study suggest that family planning advertising can be an effective means of delivering messages about the importance of delaying marriage and considering education as a priority. However, the study also highlights the need for collaboration between the media, educational institutions, and families to create a conducive environment for adolescents in making good decisions related to marriage and their future. Along with the increasing impact of advertising on social media and television, it is hoped that the information presented can educate the views of adolescents and help reduce the number of early marriages that are still high in society.

Recommendations

Based on the findings of this study, the following recommendations are made:

  1. Use of recognized public figures in family planning advertisements: Family planning programs should use recognized public figures in their advertisements to deliver messages about the importance of delaying marriage and considering education as a priority.
  2. Collaboration between the media, educational institutions, and families: Collaboration between the media, educational institutions, and families is necessary to create a conducive environment for adolescents in making good decisions related to marriage and their future.
  3. Integration of family planning programs with education and social interaction: Family planning programs should be integrated in ways that support positive developments for adolescents, such as education and social interaction.
  4. Education and awareness-raising programs: Education and awareness-raising programs should be implemented to educate adolescents about the importance of delaying marriage and considering education as a priority.

Limitations

This study has several limitations that should be noted. Firstly, the study only involved two groups of adolescents, namely students from Gajah Mada High School in Padang Bulan and teenagers dropping out of school in Medan Labuhan District. Secondly, the study only analyzed the relationship between family planning advertisements and adolescent perceptions, and did not explore other factors that may influence adolescent perceptions of early marriage. Finally, the study only used a correlational method, which may not provide a causal relationship between family planning advertisements and adolescent perceptions.

Future Research Directions

Future research should aim to explore the causal relationship between family planning advertisements and adolescent perceptions of early marriage. Additionally, future research should involve a larger sample size and explore other factors that may influence adolescent perceptions of early marriage. Finally, future research should aim to develop and implement effective family planning programs that can reduce the number of early marriages among teenagers.
Frequently Asked Questions (FAQs) about KB Advertisements and Teenage Perception of Early Marriage

Q: What is the main focus of the study on KB advertisements and teenage perception of early marriage?

A: The main focus of the study is to explore the influence of family planning advertisements (KB) presented by Shireen Sungkar and Teuku Wisnu on adolescent attitudes and views about marriage at an early age.

Q: What is the significance of the study on KB advertisements and teenage perception of early marriage?

A: The study is significant because it provides insights into the impact of family planning advertisements on adolescent perceptions of early marriage, which is a pressing concern in many societies.

Q: What is the theoretical background of the study on KB advertisements and teenage perception of early marriage?

A: The theoretical background of the study includes the theory of communication, advertisements, perceptions, and stimulus-organism-response (SO-R) models, which help explain the relationship between family planning advertisements and teenage views.

Q: What is the methodology used in the study on KB advertisements and teenage perception of early marriage?

A: The study uses a correlational method to analyze the relationship between family planning advertisements and adolescent perceptions, involving 430 people as populations consisting of teenagers in class X, XI, XII in Gajah Mada High School and teenagers dropping out of school in Medan Labuhan District.

Q: What are the results of the study on KB advertisements and teenage perception of early marriage?

A: The results of the study show that there is a significant relationship between family planning advertisements and adolescent perceptions about marriage at an early age. The study found that family planning advertising affects 37% of adolescent perceptions of early marriage, while the other 63% are influenced by external factors that are not measurable in this study.

Q: What are the implications of the study on KB advertisements and teenage perception of early marriage?

A: The study has several implications for the development of family planning programs and the reduction of early marriage among teenagers. The study highlights the importance of using recognized public figures in family planning advertisements to deliver messages about the importance of delaying marriage and considering education as a priority.

Q: What are the recommendations of the study on KB advertisements and teenage perception of early marriage?

A: The study recommends the use of recognized public figures in family planning advertisements, collaboration between the media, educational institutions, and families, integration of family planning programs with education and social interaction, and education and awareness-raising programs.

Q: What are the limitations of the study on KB advertisements and teenage perception of early marriage?

A: The study has several limitations, including the small sample size, the use of a correlational method, and the lack of exploration of other factors that may influence adolescent perceptions of early marriage.

Q: What are the future research directions on KB advertisements and teenage perception of early marriage?

A: Future research should aim to explore the causal relationship between family planning advertisements and adolescent perceptions of early marriage, involve a larger sample size, and explore other factors that may influence adolescent perceptions of early marriage.

Q: What is the significance of the study on KB advertisements and teenage perception of early marriage in the context of social media and television?

A: The study is significant because it highlights the impact of advertising on social media and television on adolescent perceptions of early marriage, which is a pressing concern in many societies. The study suggests that family planning programs should be integrated in ways that support positive developments for adolescents, such as education and social interaction.

Q: What are the potential applications of the study on KB advertisements and teenage perception of early marriage?

A: The study has potential applications in the development of family planning programs, education and awareness-raising programs, and social media and television advertising campaigns that aim to reduce the number of early marriages among teenagers.