The Influence Of IM3 Advertising On Brand Awareness On Students/I SMA Negeri 2 Medan

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The Influence of IM3 Advertising on Brand Awareness on Students of SMA Negeri 2 Medan

Introduction

In today's competitive market, advertising plays a crucial role in building brand awareness and influencing consumer behavior. The use of television advertisements has been a popular method for companies to reach their target audience, and IM3, a leading telecommunications company in Indonesia, is no exception. This study aims to investigate the effect of IM3 advertisements on brand awareness among students of SMA Negeri 2 Medan, a public high school in Medan, Indonesia. By analyzing the impact of IM3's television advertisements on students' perception of the brand, this study provides valuable insights for IM3 to refine their advertising strategies and strengthen their position in the market.

Methodology

This study employed a quantitative approach, using a survey method to collect data from students of SMA Negeri 2 Medan. A total of 100 questionnaires were distributed to students, and the data was analyzed using descriptive and statistical methods. The sampling technique used was stratified sampling, which ensured that the sample was representative of the population. The data was processed using SPSS for Windows version 17.00, and the results were analyzed using the T-test and determinant coefficient (R2).

The Effect of IM3 Advertising on Brand Awareness

The results of this study showed that there was a positive and significant influence between IM3 television advertisements and brand awareness among students of SMA Negeri 2 Medan, with a correlation coefficient of 75.5%. This means that IM3 advertisements on television have an important role in building brand awareness among students of SMA Negeri 2 Medan. The study found that the visual and audio elements in IM3's advertisements, such as words that are heard, music, and images, were effective in arousing the attention and memories of students to the IM3 brand.

Deeper Analysis

The findings of this study have several important implications:

*** Role of Television Ads: ** This research confirms the important role of television advertisements in building brand awareness. The study found that the visual and audio elements in IM3's advertisements were effective in arousing the attention and memories of students to the IM3 brand. This suggests that television advertisements are a powerful tool for companies to build brand awareness and influence consumer behavior.

*** Significance of Influence: ** The positive and significant influences found showed that IM3 advertisements on television were not only providing information, but also succeeded in imprinting on the minds of students of SMA Negeri 2 Medan. This suggests that IM3's advertisements are not only informative, but also memorable and engaging.

*** Opportunities for IM3: ** This result is an opportunity for IM3 to continue to improve their advertising strategy, by utilizing advertising elements that are proven effective in building brand awareness among adolescents. This could include targeting advertising elements that are more attractive to students, such as the use of slang, influencers, and more interactive content.

Suggestion

Based on the findings of this study, the following suggestions are made:

  • IM3 can consider targeting advertising elements that are more attractive to students of SMA Negeri 2 Medan, such as the use of slang, influencers, and more interactive content.
  • Further research can be done by involving more schools and analyzing other factors that might affect brand awareness, such as price, product quality, and customer service.

Conclusion

This study provides strong evidence of the positive influence of IM3 advertisements on television on brand awareness among students of SMA Negeri 2 Medan. The findings of this study have several important implications for IM3, including the importance of television advertisements in building brand awareness and the need to continue to improve their advertising strategy. By refining their advertising strategies and targeting advertising elements that are more attractive to students, IM3 can strengthen their position in the market and increase their brand awareness among adolescents.

Recommendations for Future Research

This study provides a foundation for future research on the impact of advertising on brand awareness among adolescents. Future studies can build on the findings of this study by:

  • Analyzing the impact of different advertising elements, such as the use of slang, influencers, and more interactive content.
  • Investigating the role of social media in building brand awareness among adolescents.
  • Examining the impact of price, product quality, and customer service on brand awareness among adolescents.

By conducting further research on these topics, marketers and advertisers can gain a deeper understanding of the factors that influence brand awareness among adolescents and develop more effective advertising strategies to reach this important demographic.
Frequently Asked Questions (FAQs) about the Influence of IM3 Advertising on Brand Awareness among Students of SMA Negeri 2 Medan

Q: What is the main objective of this study?

A: The main objective of this study is to investigate the effect of IM3 advertisements on brand awareness among students of SMA Negeri 2 Medan.

Q: What methods were used to collect data for this study?

A: The data collection method used in this study was a survey method, where questionnaires were distributed to students of SMA Negeri 2 Medan. The data was then analyzed using descriptive and statistical methods.

Q: What was the sample size of this study?

A: The sample size of this study was 100 students of SMA Negeri 2 Medan.

Q: What was the sampling technique used in this study?

A: The sampling technique used in this study was stratified sampling, which ensured that the sample was representative of the population.

Q: What were the findings of this study?

A: The findings of this study showed that there was a positive and significant influence between IM3 television advertisements and brand awareness among students of SMA Negeri 2 Medan, with a correlation coefficient of 75.5%.

Q: What does this mean for IM3?

A: This means that IM3 advertisements on television have an important role in building brand awareness among students of SMA Negeri 2 Medan. IM3 can continue to improve their advertising strategy by utilizing advertising elements that are proven effective in building brand awareness among adolescents.

Q: What are some suggestions for IM3 based on the findings of this study?

A: Some suggestions for IM3 based on the findings of this study include:

  • Targeting advertising elements that are more attractive to students of SMA Negeri 2 Medan, such as the use of slang, influencers, and more interactive content.
  • Further research can be done by involving more schools and analyzing other factors that might affect brand awareness, such as price, product quality, and customer service.

Q: What are some potential limitations of this study?

A: Some potential limitations of this study include:

  • The sample size was relatively small, which may limit the generalizability of the findings.
  • The study only focused on students of SMA Negeri 2 Medan, which may not be representative of the broader population.
  • The study only analyzed the impact of IM3 advertisements on brand awareness, and did not consider other factors that may influence brand awareness.

Q: What are some potential future research directions based on the findings of this study?

A: Some potential future research directions based on the findings of this study include:

  • Analyzing the impact of different advertising elements, such as the use of slang, influencers, and more interactive content.
  • Investigating the role of social media in building brand awareness among adolescents.
  • Examining the impact of price, product quality, and customer service on brand awareness among adolescents.

Q: What are some practical implications of this study for marketers and advertisers?

A: Some practical implications of this study for marketers and advertisers include:

  • The importance of television advertisements in building brand awareness among adolescents.
  • The need to continue to improve advertising strategies to reach this important demographic.
  • The potential benefits of targeting advertising elements that are more attractive to adolescents, such as the use of slang, influencers, and more interactive content.